'Paulo Coelho is not only one of the most widely read, but also one of the most influential
authors writing today.'
~~~ The jury of the 2001 'BAMBI Awards', on presenting him with Germany's most prestigious prize.
Paulo Coelho, seen 
by some as an alchemist of words
and, by others, as a mass culture phenomenon, is the most influential author of the present century. Readers from
over 150 countries, irrespective of their creed and culture, have turned him into a reference author of our time.
His books, translated into 56 languages, have not only topped the bestseller lists,
but have gone on to become the subject of social and
cultural debate. The ideas, philosophy and subject matter covered in his books touch the aspirations of millions
of readers searching for their own path and for new ways of understanding the world.
Paulo Coelho was born in 1947 into a middle-class family, the son of Pedro, an engineer,
and Lygia, a housewife.
At seven, he entered the Jesuit school of San Ignacio in Rio de Janeiro. Paulo came to detest the obligatory nature of religious practice. However, although
he hated praying and going to mass, there were compensations. In the school's austere corridors, Paulo discovered
his true vocation: to be a writer. He won his first literary prize in a school poetry competition, and his sister,
Sonia, recounts how she won an essay prize by entering something that Paulo had discarded in the wastepaper bin.
However, Paulo's parents had very different plans for their son's future. They wanted
him to be an engineer and tried to stifle his desires to devote himself to literature. Their intransigence and
his discovery of Henry Miller's Tropic of Cancer aroused Paulo's spirit of rebellion, and he began routinely to
flout the family rules. His father took this behaviour as a sign of mental illness and, when Paulo was seventeen, he twice had him committed
to a psychiatric hospital, where Paulo underwent several sessions of electroconvulsive therapy.
Shortly after this, Paulo became involved with a theatre group and began working as
a journalist. In the eyes of the comfortably-off middle classes of the time, the theatre was a hotbed of immorality.
His frightened parents decided to break their promise not to confine him again and hat him readmitted to hospital
for the third time. When he came out, Paulo was even more lost and more enclosed in his own private world. In despair,
the family called in another doctor who told them: Paulo isn't mad and he shouldn't be in a psychiatric hospital.
He simply has to learn how to face up to life. Thirty years after these experiences, Paulo Coelho wrote Veronika Decides to Die.
According to
Paulo: 'Veronika Decides to Die was published in Brazil in 1998. By September, I had received more than 1,200 e-mails and letters describing similar
experiences. In October, some of the subjects discussed in the book - depression, panic attacks, suicide - were
addressed at a conference that went on to have national repercussions. On 22nd January of the following year, Senator
Eduardo Suplicy read out some extracts from my book at a plenary session and managed to get approval
for a law that had been doing the rounds of the Brazilian Congress for ten years - a law prohibiting arbitrary
hospitalisation.'
After this period, Paulo returned to his studies and it looked as if he was finally
going to follow the route his parents had prepared for him. Not long afterwards, though, he dropped out and went
back to the theatre. This was in the sixties, and the hippie movement had exploded onto the world scene. These
new trends took root even in Brazil, ruled at the time by a repressive military regime. Paulo wore his hair long and made
a point of never carrying his identity card; for a time, he took drugs, wanting to live the hippie experience to
the full. His passion for writing drove him to start a magazine, of which only two issues were ever published.
Around this time, the musician and composer, Raul Seixas invited Paulo
to write the words to his songs. Their second record was a huge success and sold more than 500,000 copies. This
was the first time Paulo had earned a large amount of money. Their partnership continued up until 1976. Paulo wrote
more than sixty songs with Raul Seixas, and together they changed the Brazilian rock scene.
In 1973, Paulo and Raul became part of the Alternative Society, an organization that
opposed capitalist ideology, defended the individual's right to do what he or she pleased, and also practised black magic.
He later described these experiences in The Valkyries (1992).
During this period, they began publishing "Kring-ha", a
series of comic strips, calling for more freedom. The dictatorship considered these subversive, and Paulo and Raul
were detained and imprisoned. Raul was soon released, but Paulo was kept in for longer because he was considered
to be the 'brains' behind the comic strips. His problems did not end there however; two days after his release,
Paulo was seized as he was walking down the street and taken to a military torture centre where he remained for
several days. According to him, he only escaped death by telling them that he was mad and had already been admitted
to mental hospitals three times. He started physically harming himself when his kidnappers were there in the room,
and, in the end, they stopped torturing him and let him go.
This experience marked him deeply. At twenty-six, Paulo decided that he had had enough
experience of 'life' and wanted to be 'normal'. He got a job at the record company, Polygram, where he met
the woman who would later become his wife.
In 1977, they moved to London. Paulo bought a typewriter and started writing, without much success. The following
year, he returned to Brazil, where he worked as an executive for another record company, CBS. This only lasted
three months, after which he separated from his wife and left his job.
In 1979, he met up with an old friend, Christina Oiticica, whom he would
later marry and with whom he still lives.
The couple travelled to Europe where they visited several countries. In Germany they
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went to the concentration camp at Dachau. There Paulo had a vision in which a man appeared to him. Two months later, he met
that same man in a café in Amsterdam and spent a long time talking to him and exchanging views and experiences. The man,
whose identity Paulo has never revealed, suggested that he should return to Catholicism. Paulo started studying
the symbolic language of Christianity. He also proposed that Paulo should walk the Road to Santiago (a medieval
pilgrim's route between France and Spain).
In 1987, a year after completing that pilgrimage, Paulo wrote his first book, The Pilgrimage
(The Diary of a Magus). The book describes his experiences during the pilgrimage and his discovery that the extraordinary
occurs in the lives of ordinary people. It was published by a smallBrazilian publishing house and, although it received very few reviews, it sold quite well.
In 1988, Paulo wrote another, very different book: The Alchemist. This was a highly
symbolic book, a metaphor of life, which reflected his eleven years spent studying alchemy. The first edition sold
only 900 copies, and the publishing house decided not to reprint.
Paulo would not give up the pursuit of his dream. He got a second chance: he found a
bigger publishing house, Rocco, that was interested in his work. In 1990, he published Brida, in which he
wrote about the gift that we all carry within us. The publication of this book, which, this time, received plenty
of press attention, took The Alchemist and The Pilgrimage to the top of the bestseller lists. The Alchemist went
on to sell more copies than any other book in the history of Brazil, and even made
it into the Guinness Book of Records. In 2002, the Portuguese literary review, Jornal de Letras, the great authority
on literature and the Portuguese literary market, declared that The Alchemist had sold more copies than any other
book written in Portuguese in the entire history of the language.
In May 1993, HarperCollins published 50,000 copies of The Alchemist, which was the largest
ever initial print run of a Brazilian book in the United States. At the launch, the executive director of HarperCollins, John Loudon, said: 'It was
like getting up at dawn and seeing the sun rise while the rest of the world still slept. Wait until everybody else
wakes up and sees this too.' Paulo was overwhelmed by HarperCollins' enthusiasm for the book. 'This is a very special
moment for me,' he said. His editor ended the launch by saying: 'I hope the publication of the book will be as
long, exciting and successful as his Latin American story has been.'
Ten years later, in 2002, John Loudon wrote to Paulo: The Alchemist has become one of
the most important books in our company's recent history. We are so proud of the book and its success. The story
of its success with us mirrors the story of the book!' HarperCollins planned an ambitious campaign for the 10th
anniversary of publication, which included an international mass market version, to be sold around the world to
the book's growing legion of fans.
Julia Roberts said: 'It's like music, really, the way he writes, it's so beautiful.
It's a gift that I envy above all others.' (In Paulo Coelho: The Alchemist of Words, Discovery Networks/Polo de
Imagem [documentary]). Madonna said in an interview in the German magazine "Sontag-Aktuell": 'The
Alchemist is a beautiful book about magic, dreams and the treasures we seek elsewhere and then find on our doorstep.'
The success of The Alchemist in the United States marked the beginning
of his international career. Several Hollywood producers showed immediate interest in the film rights, which were acquired in 1993
by Warner Brothers.
Before publication in the United States, The Alchemist had been published by small publishing houses in Spain and in Portugal. In Spain, the book did
not make the bestseller lists until 1995. Seven years later, the Spanish Publishers Guild wrote that The Alchemist
(Editorial Planeta) had been the top-selling book in Spain in 2001. On
the other hand, the Spanish publishing house is preparing an unprecedented relaunch of his complete
works for year 2002. Paulo Coelho is the top-selling author in Portugal (Editorial Pergaminho), with more
than a million copies sold.
In 1993, Mônica Antunes, who has been collaborating with Paulo since 1989 after reading his first two books,
established in Barcelona the literary agency Sant Jordi Asociados together with Carlos Eduardo Rangel, with the mission of selling the rights of Paulo's
works.
In May of that year, after the publication of The Alchemist in the United States, Mônica offered the
title to several international publishers. The first publishing house to acquire the rights was Ex Libris from Norway. Its publisher,
Øyvind Hagen, wrote to Mônica: 'The book has made a strong and continuing impact on me.' A few days later, the newly
founded French publishing house Anne Carrière Editions replies to Mônica: 'It's a wonderful book and I will do everything to let it become a best seller in
France.'
In September 1993, The Alchemist topped the bestseller lists in Australia. The Sydney
Morning Herald claimed: 'It's the book of the year. An enchanting work of infinite philosophical beauty.'
In April 1994, The Alchemist was launched in France (Anne Carrière Editions). It
received marvellous reviews, and the reading public went wild about the book, which began its climb up
the best seller lists. Two days before Christmas, Anne Carrière wrote to Mônica: 'As a Christmas gift, I am sending you the bestseller lists from France. We are first!'. The Alchemist
had reached number one in every list in France, where it stayed for five consecutive years. After its phenomenal success in France, Paulo's books
left the purely literary world behind to become a European phenomenon that has spread throughout the world.
Ever since then, each and every one of Paulo Coelho's six novels so far translated into
French have made it to number one in the bestseller lists, remaining there for months. He has even
had three of his titles in the top ten at the same time.
By the River Piedra I Sat Down and Wept, published in Brazil by Rocco in 1994, confirmed his international status. In this book, Paulo explored
his feminine side.
In 1995, The Alchemist was published in Italy (Bompiani), immediately
reaching the top of the
bestseller lists. The following year Paulo was given two prestigious Italian awards, the Super Grinzane Cavour Book Award and
the Flaiano International Award.
In 1996, Editorial Objetiva acquired the rights to his book, The Fifth Mountain, paying an advance of one million
dollars, the biggest ever paid to a Brazilian author. That same year, Paulo was made a 'Chevalier des Arts et des
Lettres', and Philippe Douste-Blazy, the French Minister of Culture, said: 'You have become the alchemist for millions
of readers. Your books do good because they stimulate our capacity to dream, our desire to search.' In 1996, Paulo
was also appointed special advisor to the UNESCO programme 'Spiritual Convergences and Intercultural Dialogues.'
The same year, The Alchemist was published in Germany (Diogenes).
The hardback edition beat all records in 2002 after remaining over 306 weeks in "Der Spiegel"
bestseller list.
At the 1997 Frankfurt Book Fair, his publishers, along with Diogenes and Sant Jordi, held a cocktail
party to honour Paulo and to announce the simultaneous international launch of The Fifth Mountain.
This took place in March 1998 with a main event in Paris. Paulo enjoyed huge success at the Salon du Livre, spending more than seven hours signing books. His French publisher, Anne Carrière, organized a
supper in his honour at the Louvre Museum, which was attended by hundreds of celebrities and journalists.
In 1997, Paulo published his remarkable book, The Manual of the Warrior of Light, a
collection of philosophical thoughts aimed at helping us to discover the warrior of light within. The book has
become a point of reference for millions of readers. It was first published in Italy (Bompiani), where it was
a spectacular sales success.
With Veronika Decides to Die, published in 1998, Paulo returned to a more narrative style, and the book received
excellent reviews.
In January 2000, Umberto Eco said in an interview for "Focus": 'I like Coelho's
most recent novel. It really touched me deeply.' Sinéad O'Connor, in "The Irish Sunday Independent", said: 'The most incredible book
I've ever read is Veronika Decides to Die.'
Paulo made a successful tour in 1998, visiting Asia in the spring and the countries of Eastern Europe in the autumn, a journey that began in Istanbul, on the Orient Express, passing through Sofia (Bulgaria) and ending in Riga (Latvia-Baltic States).
Paulo Coelho's vertiginous career continued.
"Lire" magazine (March 1999) declared him to be 1998's second best-selling author worldwide.
In 1999, he was given the prestigious Crystal Award. According to the World Economic
Forum, 'Paulo's most important contribution has been to touch and unite so many different cultures through the
power of language, which clearly marks him out for this Award.' Paulo has been an invited member of the World Economic
Forum from 1998 until the present day. In 2000, he was appointed to the Board of the Schwab Foundation for Social
Entrepreneurship.
In 1999, the French government made him a 'Chevalier de l'Ordre National de
la Légion d'Honneur'.
In that same year, Paulo took part in the Buenos Aires Book Fair with Veronika Decides to Die.
The reaction to Paulo's presence there was unprecedented and highly emotional. The media all agreed that no other
author could attract so many people. 'Colleagues who have been working at the Book Fair for the last 25 years say
that they have never seen anything like it, not even when Borges was alive. It has been really extraordinary, I don't think
I'll ever see another writer get such a response. People's admiration for Paulo defies description,' Lidia María from V&R told us. On
the day of the signing, people started queuing more than four hours before the appointed time, and the directors
of the Fair agreed to close later than usual so that no one would be disappointed.
In September Paulo visited Israel. All his books have been a sales success since the publication of The Alchemist. Eri Stematzky, owner of the
biggest chain of bookstores in Israel, told us, "I had never seen such a long line, and I only wish the day will come
when people will stand in line like this for an Israeli author."
In May 2000, Paulo visited Iran and became the first non-Muslim writer to make an official visit to the country since
1979. He was invited by the International Centre for Dialogue among Civilizations. Before his visit, it is estimated
that millions of pirated copies of his books had already been sold (Iran has never signed
the International Copyright Agreement). Since that visit, Paulo has become the only non-Muslim writer to receive
royalties. He could never have imagined receiving such a warm welcome in a land so distant and so different. Thousands
of Iranian readers came to his signings and his talks. According to Paulo's words, 'I received many gifts, I received
much love, but above all I received the understanding of my work, and this touched me profoundly. To my great surprise,
my soul had arrived before myself, my books were present and I found old friends in the people I had never met
before. I did not feel like a stranger in a foreign land. It was something that moved me deeply and filled me with
joy since I felt that beyond anything else, the possibility of a dialogue with any human being on the face of the
hearth exists. Iran showed me this was possible.'
In September The Devil and Miss Prym was published simultaneously in Italy (Bompiani), Portugal (Pergaminho) and Brazil (Objetiva). To coincide
with the launch, Paulo, in his house in Rio de Janeiro, gave dozens of interviews to media from all over the world. The existence of the Instituto Paulo Coelho
was made public for the first time; set up in 1996 by Paulo Coelho and his wife, Christina Oiticica, it provides
support and opportunities for the underprivileged in Brazil, especially children and the elderly.
Paulo was awarded the 'BAMBI 2001', the oldest and most prestigious award in Germany. In the jury's
opinion, Paulo Coelho's belief that the destiny and gift of every human being is to become a 'warrior of light'
in a dark world, contains a deeply humanistic message, a message that had particular poignancy that year.
The first time that Paulo travelled to Colombia was on the occasion of the 2001 International Book Fair in Bogotá. Thousands
of people awaited the arrival of their idol, who received a welcome worthy of a pop star. Paulo called for calm
and patience; everyone's book would be signed. After five hours, 4,000 books had been signed and sold.
In September, he also attended an amazing book signing at the Borders bookshop in London. According to
Events Manager, Finn Lawrence, Paulo's signing of his new novel, The Devil and Miss Prym (HarperCollins)
'was, without doubt, the biggest event of the year', with people there from all five continents (from Japan, Pakistan, Angola, America and all the
European countries). In November, he travelled to Mexico, where thousands of readers waited for hours for him to arrive at the Guadalajara Book
Fair.
In early 2002, Paulo travelled for the first time to China and visited Shanghai, Beijing and Nanjing, taking part in numerous events, including book signings and meetings with readers.
On 25th July 2002, Paulo Coelho was elected to chair number 21 of the prestigious Brazilian Academy of Letters (ABL). The aim of
the Academy, whose headquarters is in Rio de Janeiro, is to safeguard the Brazilian language and culture. Following the announcement of
his election and during the following night, Paulo received more than three thousand messages from his readers
and became the focus of media attention throughout the country. When he came out of his house, people applauded
him. Despite being adored by millions of readers, he has always been spurned by certain literary critics, which
is why his admission to the Academy was such an important social event.
On 28th October, delivering a speech that praised utopia and faith, Paulo took up his
charge at the ABL. Among his words, he quoted the sentence of his predecessor, the economist Roberto
Campos, 'The violence of the arrow dignifies the target', and added, 'many times, at moments in which I felt judged
with excessive severity by the critics, I remembered this sentence. And I remembered another dream I was not willing
to give up: to enter the Brazilian Academy of Letters one day.'
In September 2002, Paulo caused a real sensation when he travelled to Russia where five of
his books were simultaneously on the bestseller lists, with The Devil and Miss Prym at number one,
followed by The Alchemist, The Manual of the Warrior of Light, Veronika Decides to Die and The Fifth Mountain (Sophia Publishers). In only a fortnight, more
than 250,000 copies of his books were sold in Russia, bringing to more than a million the total number of copies sold in just one year.
According to the marketing director of the MDK chain, Paulo's signing was the biggest ever. 'We have never had so many people coming
in to get the signature of their favourite author. We organize a lot of signings and readings at our bookshop, and we have had
famous guests here before, like the Russian Presidents Mr Yeltsin and Mr Gorbachev, or even Mr Putin, but we have never had this many people. It was really unbelievable. MDK had to turn
away hundreds of readers trying to join the enormous crowd.'
In October 2002, Paulo received the 'Club of Budapest Planetary Arts Award 2002' in
Frankfurt, and the 'Best Fiction Corine Award 2002' in Munich.
In November, the author visited the Scandinavian countries and took part in fantastic
events organized at the bookstore Tanum Karl Johan and at Rockfeller (for Bokbadet TV programme) in Oslo, as well as at the Academic Bookstore in Helsinki, and the NK bookstore in Stockholm.
Paulo has always counted on the wholehearted support of his publishers. His success is not limited to his books,
but extends into other cultural and social areas.
Various theatre companies have seen the great dramatic and poetic potential of his work.
The Alchemist,
for example, has been adapted and produced on all five continents in various theatrical forms - musicals, dance
theatre, puppets, dramatised readings, opera. The book will eventually appear on the Broadway stage in the form of a musical. Other
works that have caught the dramatic imagination are Veronika Decides to Die, By the River Piedra I Sat Down and Wept and The Devil and Miss Prym.
Alongside the books are a whole series of products related to the author and his work,
amongst them, diaries, calendars, journals, appointment books, art books and even three electronic games: 'The
Pilgrim', 'The Legend' and 'The Secrets of Alamut' (The Arxel Guild), designed in collaboration with the author.
Paulo's constant presence in the media can also be seen through articles and newspaper
columns. Over the years, he has written a large number of articles and essays for all the most important newspapers
and magazines.
In March 1998, he began writing a weekly column in the Brazilian newspaper "O Globo". Such
was its success among readers, that Sant Jordi started syndicating the columns in other international media. Four years on, newspapers
such as Reforma in Mexico are still publishing the columns.
His columns have been published on a regular basis in "Corriere della Sera" (Italy),
"El Semanal" (Spain), "Ta Nea" (Greece), "TV Hören + Sehen" and "Welt am Sonntag" (Germany), "Anna" (Estonia), "Zwierciadlo" (Poland),
"El Universo" (Ecuador), "El Nacional" (Venezuela), "El Espectador" (Colombia) and "The China Times Daily" (Taiwan), amongst many others.
He also appears on the Internet. Paulo has written a series of 365 brief essays, which
have been published in the form of a daily message on the following Internet portals: Ynet (Hebrew), RCS (Italian), UOL (Portuguese)
and Terra (Spanish). Paulo has also created a newsletter, The Manual On-Line, which has 30,000 subscribers.
Paulo has appeared in various documentaries about his life for Discovery Networks/Polo
de Imagem (Latin America and Spain), ZDF (Germany) and Unknown Planet (Russia). In other programmes, he has been filmed travelling (RTE, Ireland) or on pilgrimages (NHK and Aichi, Japan). He has appeared, too, in other documentaries about various aspects of Brazilian life
(Productions Espace Vert, Canada and France).
On TV there have been several spaces and interviews about him on programmes for such international
channels as Informe Semanal (Spain, 2001), Q&A (CNN, 1999) and Hard Talks with Tim Sebastian (BBC, 1999).
Paulo has granted innumerable interviews to different media from the same level as "The
New York Times" (USA), "El País" (Spain), "Der Spiegel" (Germany), "Le Monde" and "Express" (France), "Corriere della Sera" and
"La Reppublica" (Italy), among many others.
Credits
November 2002, © Sant Jordi Asociados Agencia Literaria S.L.
Written
by: Patricia Martín / Montse Ballesteros
Director: Mônica R. Antunes
Photos
and Sources: Paulo Coelho's and Sant Jordi Asociados Agencia Literaria S.L.'s archives / Documentary Discovery Channel
Translation: Margaret Jull
Costa / Montse Ballesteros
